Hello I’M JOE
art director / illustrator / skate weirdo
The Devil is in the Details
Spec sheets and tech packs provide detailed instructions on materials, dimensions, colors, and placements for production teams, ensuring consistency from concept to final print. Together, these elements ensure precision, quality, and clarity, creating a seamless transition from digital design to striking physical prints.
build trust
through quality
Print production is essential for companies as it provides a lasting, tangible connection with customers. High-quality print materials like catalogs, packaging, and in-store displays enhance brand credibility, showcase attention to detail, and create memorable brand experiences. These materials also support offline marketing, reaching audiences beyond digital channels and reinforcing a brand’s identity in powerful, tactile ways.
Designed by strategy
The creative illustration process starts by identifying the target audience and the touchpoints—whether social media, packaging, ads, or web content. After brainstorming styles that resonate with the audience, rough drafts are refined to fit each platform. Through feedback and adjustments, the illustration is perfected to deliver impact across all channels, ensuring it’s engaging and memorable wherever it appears.
Branding is the cornerstone of how people experience and relate to a company. A well-crafted, consistent brand creates a distinct identity that not only cuts through the noise but builds lasting trust and loyalty. Staying true to the brand’s voice and values ensures that every touchpoint—from product to communication—reinforces the brand’s story, making it authentic, memorable, and impactful.
The Power of branding
The product development process is a structured approach used to bring a new product to market, involving several phases to ensure the product meets customer needs and market demands.
