Hello I’M JOE

art director / illustrator / skate weirdo

Development

With a little over a decade in the action sports industry, I’ve developed a range of products tailored to diverse brands and audiences. This page showcases a variety of these products, each unique but unified by a consistent process: Conceptualizing and creating technical spec sheets that align with the targeted audience while honoring each brand's identity. My adaptability allows me to capture each brand’s vision, underscoring my commitment to delivering products that resonate deeply with target markets.