Packaging design is a deeply creative process that goes beyond visuals—it’s about merging form, function, and brand identity. My expertise in die-lines and print processes has allowed me to push the envelope in product development, creating packaging that not only looks great but is also production-ready. A clear understanding of consumer needs and brand identity is essential to designing packaging that resonates. It’s all about finding the right balance: staying true to the brand while crafting designs that meet consumer expectations and elevate the overall product experience.