Hello I’M JOE
art director / illustrator / skate weirdo
A branding system is like the DNA of a brand, setting the vibe and visual language that holds everything together. It’s the toolkit of colors, fonts, logos, patterns, and tone that make a brand unmistakable—whether it’s on a website, a billboard, or a T-shirt. Think of it as the ultimate remix of a brand’s personality: bold, consistent, and instantly recognizable. A strong branding system isn’t just about looking cool; it’s about creating a seamless experience so that, wherever people see it, they know exactly who’s talking.