BRAND GUIDELINES
A branding system is like the DNA of a brand, setting the vibe and visual language that holds everything together. It’s the toolkit of colors, fonts, logos, patterns, and tone that make a brand unmistakable—whether it’s on a website, a billboard, or a T-shirt. Think of it as the ultimate remix of a brand’s personality: bold, consistent, and instantly recognizable. A strong branding system isn’t just about looking cool; it’s about creating a seamless experience so that, wherever people see it, they know exactly who’s talking.
MARKETING ASSETS
SERVICE RENDERED: ART DIRECTION / LAYOUT & DESIGN
Conceptualized marketing materials, and crafted engaging social media posts and e-blasts. Designed merchandise such as printed posters, T-shirts, and stickers. Additionally, provided art direction for Blind Skateboards marketing campaigns, including print and video ads.
WEB DEVELOPMENT AND STRATEGIES
SERVICE RENDERED: ART DIRECTION / BRANDING SYSTEM DEVELOPMENT / PRODUCT PHOTOGRAPHY
Developing comprehensive brand guidelines and systems, ensuring seamless alignment across all brand elements. Additionally, I've provided invaluable support for web development initiatives, adeptly combining my skills in product photography and the creation of web assets to enhance the overall online presence.
SKATEboard GRAPHICS
SERVICE RENDERED: ILLUSTRATION / DESIGN / PRODUCTION / PRODUCT PHOTOGRAPHY
Conceptualize different illustration ideas for multiple seasonal drops. Collaborated closely with art director and brand manager across multiple touch points and product offerings such as skateboard illustration, apparel design, stickers, and SMU.
