ART DIRECTION / BRANDING SYSTEM DEVELOPMENT
BRAND GUIDELINES
SERVICE RENDERED: ART DIRECTION / BRANDING SYSTEM DEVELOPMENT
Enhanced brand consistency through the creation of comprehensive brand guidelines and systems. These tools serve as a roadmap for our creative team, ensuring alignment across various touchpoints.
marketing collateral
SERVICE RENDERED: ART DIRECTION / LAYOUT & DESIGN / PHOTOGRAPHY
Directed the marketing team and photographers to craft the overall aesthetic for FP Footwear’s print ads. Additionally, developed video and social media content to correlate with the print ads.
SHOE DEVELOPMENT
SERVICE RENDERED: ILLUSTRATION / DESIGN / PRODUCTION
Envisioned and brought to life diverse shoe concepts for seasonal releases through conceptualization and illustration. Collaborated closely with the production team to seamlessly execute the manufacturing process for the creation of new shoe releases.
Video Marketing Initiatives
SERVICE RENDERED: ART DIRECTION / ILLUSTRATION / ANIMATION
I served as the art director, responsible for conceptualizing, illustrating, and animating the overarching aesthetic for a variety of videos. This encompassed not only the visual aspects of the videos but also extended to the creation of marketing materials tailored for video premieres.
