ART DIRECTION / BRANDING SYSTEM DEVELOPMENT
BRAND GUIDELINES
COMPANY: FP FOOTWEAR
ART DIRECTION / BRANDING SYSTEM DEVELOPMENT
Enhanced brand consistency through the creation of comprehensive brand guidelines and systems. These tools serve as a roadmap for our creative team, ensuring alignment across various touchpoints.
PRINT ADS
COMPANY: FP FOOTWEAR
ART DIRECTION / LAYOUT & DESIGN / PRODUCT PHOTOGRAPHY
Collaborated with the marketing team and photographers to craft the overall aesthetic for FP Footwear’s print ads. Additionally, developed video and social media content to correlate with the print ads.
MARKETING CAMPAIGN
COMPANY: FP FOOTWEAR
ART DIRECTION / LAYOUT & DESIGN
Conceptualized marketing materials, crafting engaging social media posts and e-blasts. Designed merchandise like printed posters, T-shirts, stickers, and insoles. Additionally, provided art direction for FP Footwear’s Sunset Tour video, featured on Thrasher mag, and a 12-page article in Thrasher Magazine.