HELLO I’M JOE
ART DIRECTOR / ILLUSTRATOR / SKATE WEIRDO
ART DIRECTION
COMPANY: FP FOOTWEAR
As art director for FP Footwear, I oversaw the artistic development of marketing, advertising, and promotional pieces, including print, online, mobile, and television advertisements; collateral materials; and internal and external corporate publications. Along with logo conception, t-shirt collections, catalog and ad layout, conceptual shoe sketches and colorways, merchandising design, ads and video direction, product packaging, and accessories design/ ideas.
BRAND GUIDELINES
Enhanced brand consistency through the creation of comprehensive brand guidelines and systems. These tools serve as a roadmap for our creative team, ensuring alignment across various touchpoints.
COMPANY: BLIND SKATEBOARDS
PACKAGE DESIGN
Developed and designed the packaging for Enjoi Skateboarding’s video “Oververt,” which was honored as Transworld Skate Video of the Year in 2014. Created both print and digital marketing assets to align with the Oververt campaign.
COMPANY: ENJOI SKATEBOARDS
graphic t-shirt
I have cultivated a wealth of experience in crafting diverse and compelling T-shirt graphics for numerous brands. My journey as an illustrator has evolved through the entire spectrum of T-shirt design, from the conceptualization phase to the intricacies of screen printing. This comprehensive involvement has afforded me an in-depth understanding of the complete process involved in bringing graphic tees to life.
COMPANY: CONCREETCANVAS